ABCDEFG

How well do you know your alphabet? Not the ABC’s you learned in elementary school, but the new alphabet of the business world.

CEO, IT, PPO, EBT, EOB, QBR, EVP, HR, FY, the list goes on. You can sit in a business meeting today and not hear a full word for 10 minutes.

How important is it to know the meanings of all these letters? Well try calling an EVP a VP and see how close you come to making a sale.

Every industry has not only the basic sets of initials but they also have their own unique sets as well. If you are going to play in these sandboxes you need to learn what these are.

Start where so many searches start today, on the internet. Look up your industries trade associations and read some of the articles posted. Most of these will give you the initials and tell you what they stand for also. The more websites you go to and the more articles you read the more acronyms you will learn.

If after learning what the acronyms stand for you still don’t understand them, search the web for more information. It won’t take long until you have a good understanding of not only what the acronym stands for but how it fits into the industry and if you really understand that you will quickly learn how to use the information to help make sales.

Ever hear the saying, “Walk the Walk and Talk the Talk”. I’m sure you have, well if you Walk the Walk, Talk the Talk and use the right letters you will be the resident expert in no time.

Lorin