ALPHABET SOUP

Our world today is filled with acronyms. From the letters preceding a name which indicates the persons title (EVP, COO, CEO, CFO, VP) to all words that have been shortened for texting (LOL) to the shows we watch (N.C.I.S.) the food we eat (PBJ) the places we worship (PCBC = Peachtree Corners Baptist Church) and the banks we do business with (BOA) the list of letters we are exposed to everyday is limitless.

There are 2 new letters that have been creeping up on us over the past year or two. These letters are QR as in QR Codes. These are the funny looking squares we are seeing on everything from our morning cereal to For Sale signs on homes in our neighborhoods. These codes, when scanned with a smart phone take you to anything from a webpage to a video to an audio message.

Another place these can take you is to the BANK to deposit your commission checks.

This technology is relativity new and still has a lot of WOW value with many of your customers. Here are a few ways I have seen them being used in sales;

1) A link to your personal webpage telling about the service you supply and your credentials.

2) A link to product demos, videos that have been posted on YouTube showing how your product works.

3) A link to your Twitter, Facebook, LinkedIN or any other social media site you want people to see. Adding this to your business card or resume is AWESOME!

4) Putting it on your e-mail signature linking any of the above items.

5) Putting it on your business card.

6) Putting it on novelty give away items.

7) Placing it on hand written thank you notes – linking old with new (I really like this one)

Seven quick ideas and I am sure with a little thought each of you can think of dozens of other uses and places to use QR Codes.

The next question is How Do I Get A QR Code? This is just as simple, GOOGLE IT! If you Google FREE QR CODE GENERATOR you will find dozens of them. Read about the ones you find and make sure they will do what you want them to do.

Once you have the Code you can put it on just about anything you want. I am sure that somewhere there is a guy with a QR Code tattooed on his forearm which links to his Match.com profile.

We always need to be on the lookout for new ways to market ourselves and our products and services. This is a great new tool for sales reps to use.

Lorin